FROM THE TRENCHES

GTM Playbooks

Field-tested ideas from the people building pipeline, systems and growth.

Growth
Oct 23, 2026

My team of 11 Grok Bots helped me generate ~2M impressions in my first two weeks of posting on 𝕏. Today, I'm revealing the entire system.

GTM Strategy
Oct 23, 2026

On 26 August, Krista Letz (GTM at SpaceXAI) showed how she runs prospecting, call prep, slides, forecasting and customer research on Grok Bot. Here is what the session covered and how to put it to work.

Tibor (Tee)

@tibor_tee
GTM Strategy
Oct 21, 2026

i’ve lately been obsessed with building systems that help businesses make more money and i think GTM engineering is one of the most underrated career opportunities right now but what the hell is GTM engineering? no, it’s not just sending 1,000 cold emails a day let’s break it…

Koral Jain

@koraljain05
GTM Strategy
Oct 21, 2026

Old school GTM is BROKEN. • Hire a bunch of reps • Get legacy category-leading tools (e.g. 6Sense, Demandbase, ZoomInfo) • Have sales and marketing work in silos The NEW-school GTM playbook is run by RevOps + GTM Engineers. Here's how the top teams are doing it: 1️⃣ ICP…

Fivos Aresti

@fivosaresti
Growth
Oct 19, 2026

Organic marketing is not rocket science Here's the proof:

Nicholas Dulait

@nicholasdulait
GTM Engineering
Oct 19, 2026

The 8 layers: 1. Sourcing finds the companies that fit your ICP (ideal customer profile) 2. Enrichment and verification finds the people and checks every email 3. Sending gets the email into the inbox 4. Signals show which accounts are worth working now 5. Ads and content warm up the same accounts 6. AI and orchestration runs the work between the layers 7. RevOps and routing catches every reply 8. Delivery ops runs all of it for many clients at once

Alex Vacca

@itsalexvacca
Growth
Oct 17, 2026

What's inside: • What Hermes is • What it's connected to • A request, start to finish • How to write a request that works • The lists Clay can't build • Account research on autopilot • Where Claude Code takes over • The tradeoffs

Outbound
Oct 17, 2026

TL;DR: build a sales operation around your business that finds potential buyers, researches the opportunity, prepares the approach and keeps the next step moving.

GTM Strategy
Oct 17, 2026

It's been really fun leveraging@bot for GTM! Have spent a few weeks iterating on some of my workflows, so I wanted to share how I use Grok Bot at SpaceXAI. [https://t.co/DDTwqa1UhI](https://t.co/DDTwqa1UhI)

Krista Letz

@kristaletz
GTM Strategy
Oct 17, 2026

I put together: \> what to learn \> what models to understand \> what formulas to memorize \> what tools + repos to use \> what systems to build \> what to practice every week I put the entire thing into one GTM roadmap. [https://t.co/1000c4nq9k](https://t.co/1000c4nq9k)

Suprava Sabat

@Suprva02