GTM AI Operations Manager

About the role

• Rippling brings HR, IT, and Finance together in one system, allowing businesses to manage and automate the employee lifecycle, including payroll, expenses, benefits, and computers. Its onboarding capabilities can set up payroll, a corporate card, a computer, benefits, and third-party apps within 90 seconds.
• Based in San Francisco, Rippling has raised more than $1.4 billion from investors including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock, and was named one of America's best startup employers by Forbes.
• Join the Growth Operations team to drive AI adoption across Marketing and Sales, making both organizations more efficient.
• This is a senior individual-contributor, hands-on builder role. Design AI agents and automated workflows across the funnel, embed with SDRs and marketers to identify problems, and ship solutions quickly.
• Partner with engineering and Revenue Operations to build tools within Rippling's custom-built marketing operations ecosystem when suitable tools do not exist.

Responsibilities

• Embed AI across Marketing and Sales workflows. Deploy AI agents or partner with engineering to build proprietary systems that improve automation, personalization, and conversion.
• Automate enrichment, lead routing, account research, outbound generation, and pipeline hygiene using AI, low-code tooling, and integrations so representatives can focus on selling.
• Build AI-powered monitoring to detect data quality issues, broken automations, and routing failures before they affect pipeline, automatically surfacing anomalies and recommended fixes.
• Partner with engineering and Revenue Operations to extend Playbook and DemoTime, Rippling's internally built GTM systems, with AI-powered capabilities.
• Design AI-powered SDR execution frameworks within internal systems to make every Marketing-to-Sales handoff consistent, actionable, and measurable.
• Build and maintain complex SQL queries to monitor marketing operations performance and cross-system data flows across Salesforce, Outreach, LeanData, marketing automation, and enrichment systems.
• Supply data that trains and improves AI systems, and translate findings into dashboards and plain-language insights for non-technical stakeholders.

Requirements

• Expert SQL skills, with the ability to independently query and model data to answer questions.
• Hands-on experience building, prompting, automating, evaluating, or deploying AI tools and agents to solve real problems.
• A scrappy, self-sufficient approach, including a track record of shipping needed solutions beyond formal job responsibilities without waiting for permission, a roadmap, or a vendor.
• A bias toward shipping quickly and improving iteratively.
• Strong communication skills and the ability to translate between technical and non-technical stakeholders.
• A background in Marketing Operations, Revenue Operations, or Salesforce administration. Rippling prioritizes how candidates think and build over their previous job titles.
• Deep Salesforce knowledge, including flows, automations, and reporting.
• Hands-on experience with Outreach or Salesloft and a marketing automation platform such as Marketo, HubSpot, or Iterable.
• LeanData and Nooks experience is a plus.
• Experience with internal or homegrown tooling.

Additional information

• Rippling values in-office collaboration. For office-based employees living within a defined radius of a Rippling office, working in the office at least three days per week is an essential function under current policy.
• Rippling is an equal opportunity employer committed to a diverse and inclusive workforce and does not discriminate based on legally protected characteristics.
• Reasonable accommodations are available for candidates with disabilities during the hiring process. Contact accommodations@rippling.com to request assistance.
• Official hiring communications are sent only from @rippling.com addresses.