Paylocity is an award-winning provider of cloud-based HR and payroll software that helps businesses automate HR and payroll processes, attract and retain talent, and build workplace culture.
As Marketing Operations Manager, you will optimize the inbound prospect experience and improve how demand is captured, qualified, prioritized, routed, measured, and converted into pipeline.
This role sits within Revenue Operations and partners closely with Revenue Growth, Demand Generation, Web, SDR Leadership, Sales, Analytics, Business Systems, and external vendors.
Own key workflows across HubSpot, Qualified, lead management, funnel operations, demand capture, campaign activation, and emerging AI-driven revenue programs.
This is a builder and operator role, not simply systems administration. Identify inbound funnel friction, design scalable processes, align stakeholders, build workflows, document processes, support reporting data capture, and communicate recommendations.
The position is fully remote within the U.S., with no current in-office requirements. You must be available five days per week during designated work hours. Work arrangements, on-site requirements, and schedules may change based on business needs and individual performance.

Responsibilities

Improve the end-to-end inbound prospect experience across website forms, chat, nurture, scheduling, and SDR follow-up, removing friction between initial engagement and qualified sales conversations.
Own Qualified as Paylocity’s agentic marketing and conversational AI platform, including administration, optimization, governance, and roadmap execution.
Design, test, and optimize AI-driven marketing experiences to improve website engagement, inbound qualification, speed-to-lead, and meeting conversion.
Support future inbound conversion programs, including self-serve scheduling, AI SDR, and other scalable prospect engagement approaches.
Serve as a primary owner and administrator for HubSpot, including platform strategy, governance, configuration, workflows, and data structure.
Build, maintain, and improve marketing automation workflows supporting demand capture, lead management, lifecycle programs, and operational reporting.
Manage integrations and data flows across HubSpot, Salesforce, Qualified, Salesloft, ZoomInfo, webinar and event platforms, and other GTM systems in partnership with Sales Ops and Business Systems.
Maintain roadmap priorities, documentation, stakeholder communication, and change management for marketing operations initiatives.
Build and optimize lead routing so Sales and SDR teams can prioritize high-intent demand and follow up efficiently.
Maintain lead scoring models, suppression logic, lifecycle stages, routing rules, and SLA tracking.
Ensure accurate lifecycle, source, campaign, routing, and conversion data capture across GTM systems to support lead flow, sync health, and operational visibility.
Partner with Analytics, Demand Generation, and SDR teams on funnel definitions, handoff processes, acceptance criteria, and reporting inputs.
Support webinar, event, PPL vendor, content syndication, paid media, and campaign lead flows, including imports, enrichment, attribution inputs, and sales activation.
Manage third-party vendor integrations and operational processes to ensure lead source integrity and tracking accuracy.
Support demand generation programs that improve lead-to-pipeline conversion, including nurture, segmentation, account intelligence, and audience activation.
Partner with Demand Generation and Campaign teams to support accurate targeting, lead follow-up, and campaign measurement.

Requirements

At least 5 years of experience in Marketing Operations, Revenue Operations, Growth Marketing, Demand Generation, or a related GTM systems role.
Bachelor’s degree in Marketing, Business, Information Systems, Analytics, or a related field.
Hands-on experience administering marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, Salesforce, or similar systems.
Strong understanding of lead management, lead routing, lead scoring, lifecycle stages, funnel governance, SLA tracking, and SDR handoff processes.
Experience building workflows, operational reporting inputs, and scalable processes supporting demand generation and sales follow-up.
Strong analytical and problem-solving skills, including translating business needs into scalable workflows, data requirements, and operational processes.
Strong communication skills, including documenting processes, summarizing insights, and presenting recommendations to technical and non-technical stakeholders.
Preferred: Advanced HubSpot operations experience, including workflow architecture, data governance, Salesforce integration, and lifecycle automation.
Preferred: Experience with Qualified, Drift, Intercom, or other conversational AI demand capture platforms.
Preferred: Experience with Chili Piper, LeanData, or other routing, scheduling, or lead assignment platforms, especially supporting SDR or Inside Sales motions.
Preferred: Experience with marketing attribution, lifecycle reporting, funnel operations, or pipeline measurement.
Preferred: Experience with 6sense, ZoomInfo, Salesloft, or other account intelligence, enrichment, audience targeting, or sales engagement platforms.
Preferred: Experience using AI, automation, or workflow optimization to improve GTM efficiency, lead qualification, meeting conversion, or revenue outcomes.
Preferred: Experience in SaaS, B2B technology, or a high-growth revenue organization.

Benefits

Medical, dental, vision, life, and disability coverage.
401(k) match.
Perks supporting employees, their families, and their finances, plus career development opportunities.
Eligibility for an annual bonus and restricted stock unit grant based on individual performance.
Employee resource groups and an inclusive workplace that values diverse experiences, perspectives, talents, and approaches.
Paylocity is an equal-opportunity employer that recruits, trains, compensates, and promotes without regard to legally protected status.
Reasonable accommodations are available for applicants and employees with disabilities. For application or interview accommodations, contact accessibility@paylocity.com. This address is only for accommodation requests; resumes sent there will be removed.
Apply through www.paylocity.com/careers.