GTM Strategist (Fractional)

About the role

• Human Agency is an AI-first consultancy and venture organization hiring a fractional GTM Strategist to own the full go-to-market process: identify target customers, build positioning, launch campaigns, and report results to leadership.
• This is a hands-on strategy and execution role, embedded with the core team and trusted by clients to both advise and produce.
• Projects can ramp up on short notice and change scope mid-stream. Accountability, curiosity, a builder-first mindset, and comfort with ambiguity are essential as the company and role evolve.
• Human Agency partners with organizations of all sizes on secure, scalable, human-centered AI strategies, spanning advisory, tooling, implementation, and education. Its goal is to amplify human potential through responsible innovation aligned with clients’ missions and values.
• The company emphasizes hands-on leadership, flat teams, direct feedback, continuous learning, and practical, high-quality work. Client missions, products, and business outcomes guide its work across strategy, engineering, design, data, and operations.
• Human Agency values purpose, love, and adventure, and seeks teammates who raise the bar and contribute to meaningful work.

Responsibilities

• Build go-to-market strategies for B2B and B2C clients, including positioning, messaging architecture, channel selection, and launch sequencing.
• Define ideal customers, interview buyers, and analyze competitors before developing messaging.
• Develop positioning and messaging that resonate with real buyers. Facilitate positioning workshops with executive teams and challenge client assumptions when needed.
• Write website copy, landing pages, email sequences, and social content, using AI where helpful while retaining a human voice.
• Set up, launch, and optimize campaigns directly in Meta Ads, LinkedIn Campaign Manager, Google Ads, and email platforms such as HubSpot.
• Establish success metrics, run tests, analyze data, and present clear insights and results to client leadership, including the C-suite.
• Build sales decks, one-pagers, and outreach materials, connecting marketing activity to pipeline.
• Take campaigns from brief to launch with strategic rationale and creative judgment.

Requirements

• At least 5 years of experience in marketing, brand strategy, or GTM, gained in-house, at an agency, or independently.
• Hands-on experience launching and optimizing paid and email campaigns, rather than only briefing others.
• Provide 2–3 case studies with before-and-after metrics demonstrating results such as increased conversion or pipeline. Include them with the application if possible, or be prepared to share them if selected for an interview.
• Strong writing skills across marketing formats.
• Experience presenting data and recommendations to executives.
• Use AI for research, testing, and content production, with the judgment to assess output quality.
• Previous freelance or fractional consulting experience and the ability to manage time across concurrent projects.
• Ability to learn a client’s business quickly and work independently without close supervision.
• Balance thoughtful preparation with shipping work promptly.
• Pay attention to what works in the market and develop informed opinions about why.
• Navigate ambiguity, ask good questions, and fill reasonable gaps.
• Receive feedback well and give it directly.

Benefits

• Remote independent contractor engagement for candidates in the US or Canada.
• Approximately 15–20 hours per week, varying with client needs, with some coordination across client time zones.
• Human Agency is an Equal Opportunity Employer that values diverse perspectives and is committed to inclusive, high-performing teams where everyone can do their best work.