GTM Engineer

About the role

• Rilla is on a mission to index the offline world, building products and systems to capture and index billions of real-world conversations.
• Its sales coaching software serves organizations selling offline, with over 1,000 customers including The Home Depot, KKR, Neighborly, and PulteGroup using the product for AI sales coaching.
• Rilla is backed by Google Ventures, Bessemer Ventures, Crew Capital, Broom Ventures, and others.
• Join an in-office team in NYC that prioritizes customer obsession, high velocity, learning from failure, and real-world impact.
• The growth team operates like a product and engineering team, turning ideas into live experiments in days rather than quarters.
• Work directly with the Head of Growth to scale paid advertising, one of Rilla's most promising growth channels, while also helping scale outbound and future channels.
• Join the company at an early stage, with a brand customers love and an NPS higher than the iPhone.

Responsibilities

• Scale the Meta ads program alongside the Head of Growth through creative testing, audience strategy, budget scaling, and continuous performance optimization.
• Identify repetitive manual processes and build automations to eliminate them.
• Develop the growth stack, including Clay workflows for enrichment, list building, and personalization at scale, plus HubSpot workflows and integrations.
• Independently ship landing pages, websites, automations, and internal tools without waiting on engineering.
• Connect systems using code, APIs, and webhooks.
• Integrate AI into growth workflows for personalization and content at scale.
• Multiply the SDR team's effectiveness through better data, better targeting, and less manual work.
• Find and launch new growth channels, funnels, and experiments; stop what does not work quickly and scale what does.
• Contribute hands-on wherever needed to accelerate Rilla's growth.

Requirements

• Be a curious, continuous learner who quickly learns new technologies, executes independently, and approaches challenges as a generalist willing to dive deep.
• Have a builder mindset: identify broken handoffs and repetitive tasks, write code, connect APIs, and ship lasting solutions.
• Be highly analytical, able to find signals in data, build models, and make decisions based on the numbers.
• Bring creative growth ideas and the ability to build them.
• Be deeply committed to mastering your craft and working with a similarly driven team. Rilla states that the team works six days a week, 12-hour days.
• Enjoy giving and receiving feedback and learning and growing as a team.
• Take risks and treat failure as an opportunity to learn and improve.
• Have hands-on experience running Meta Ads directly in-platform, not solely managing agencies, and strong opinions on effective ad creative.
• Be proficient in Clay, HubSpot, and the modern GTM stack, including Make, n8n, Zapier, and Apollo.
• Have coding ability in React, Python, JavaScript, or SQL, comfort with APIs and webhooks, and the ability to ship websites, landing pages, or automations independently.
• Have built automations that eliminated manual work and continue running without your involvement.
• Have experience scaling something that works and identifying the levers that unlock the next order of magnitude.
• Be comfortable with spreadsheets, dashboards, and attribution models, and able to tell a story with data.
• Prefer launching 10 tests in a week over spending a month planning the perfect campaign.
• Thrive in a fast-paced environment where work ships in days, not quarters.

Benefits

• Medical, dental, and vision insurance.
• Breakfast, lunch, dinner, and snacks at the office.
• 401(k) retirement plan.
• Wellness and gym benefits.
• Commuter benefits.
• Relocation assistance.
• Take-what-you-need paid time off, not accrual-based.
• $1,000 stipend for learning and personal growth.
• $1,500 monthly rent stipend.
• Tech equipment.
• Unlimited token budget.