Director, GTM & Growth Marketing

About the role

• Squarespace is reshaping its go-to-market approach. As Director, GTM & Growth Marketing, you will partner closely with GMs and product leaders across a growing portfolio to design and run a system that brings every launch to market with clarity, speed, and impact.
• This senior role is for a hands-on operator and systems architect. Rather than managing individual campaigns, you will build the overarching GTM playbook, defining upstream briefs, channel strategies, financial models, and feedback loops that improve the marketing engine over time.
• Working alongside Product Marketing, Brand, Media, and GM partners, you will ensure every product launch delivers a unified story across customer touchpoints.
• You will lead a team of senior growth marketing managers, serve as the main GTM contact across key business lines, and partner directly with GMs to drive growth, maintain momentum, and improve go-to-market execution.

Responsibilities

• Build and own the GTM playbook. Define market priorities, channel logic, and financial assumptions in upstream briefs, and establish company-wide launch standards.
• Shape content strategy and creative direction with Brand, Product Marketing, and Creative teams so campaigns present clear, compelling narratives across the entire funnel.
• Act as the primary GTM contact for product portfolio GMs, aligning channel execution around shared goals and clear business outcomes.
• Manage GTM resources across business lines, establishing trade-offs and priorities based on strategic growth targets.
• Partner with international and organic growth teams to align global briefs and expand distribution.
• Collaborate across marketing and media teams to sharpen campaign briefs and measure the direct business impact of marketing spend.
• Incorporate market, competitive, and customer intelligence into positioning and GTM plans.
• Build post-launch feedback loops that inform subsequent briefs.
• Improve team efficiency by streamlining workflows, using modern tooling, and grounding capacity requests in clear evidence.

Requirements

• 12+ years of experience in growth marketing or GTM, with a track record of building global-scale GTM systems from the ground up rather than only executing campaigns within an existing system.
• Experience across both B2C consumer marketing and B2B or sales-assisted models, with flexibility to adapt strategy across selling motions, ideal customer profiles, products, and audiences.
• Proven experience building or scaling global GTM playbooks, including an understanding of regional channel dynamics and localization.
• Experience managing GTM in multi-product or multi-business-unit environments with competing resource demands.
• Experience building from scratch and comfort creating playbooks, processes, and operating models rather than inheriting them.
• Strong systems thinking, with the ability to identify process or organizational gaps quickly and build effective solutions.
• Ability to set high-level strategy with GMs while ensuring quality execution across teams.
• Credibility to push back, reframe, and redirect senior stakeholders without relying on positional authority.
• Fluency in AI tools to shorten planning cycles, synthesize performance data, and challenge capacity constraints.

Benefits

• Choice of medical plans, including an option for 100% covered premiums.
• Fertility and adoption benefits.
• Access to supplemental insurance plans.
• Headspace mindfulness app subscription.
• Global Employee Assistance Program.
• Retirement benefits with employer match.
• Flexible paid time off.
• 12 weeks of paid parental leave and family care leave.
• Pretax commuter benefit.
• Education reimbursement.
• Employee donation matching for community organizations.
• Seven Global Employee Resource Groups.
• Dog-friendly workplace.
• Free lunch and snacks.
• Private rooftop.
• Hack week twice per year.
• Employees are eligible to be granted an option to purchase Squarespace common stock.

About Squarespace

• Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. It serves millions of customers in more than 200 countries and territories with tools to create an online presence, build an audience, monetize, and scale a business.
• Products include websites, domains, ecommerce, and marketing tools, along with scheduling through Acuity and social media presence tools through Bio Sites and Unfold.
• The company has more than 1,700 employees and is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal.
• Learn more at https://www.squarespace.com/about/careers.

Equal opportunity commitment

• Squarespace embraces the diversity of its customers and strives for the same among employees.
• Squarespace is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable law.