GTM Engineer, Growth and Marketing Operations

About the role

• Punt is building AI into marketing and growth across its brands. This hands-on builder and operator will identify opportunities to automate recurring work, build connected systems across marketing and growth, and make them dependable for everyday use.
• As a senior individual contributor, partner with channel owners, growth leads, and technical colleagues to select software, AI models, and custom code, owning workflows from discovery through ongoing operation.

Responsibilities

• Build AI-driven partner lead generation systems to find, score, and enrich creators, KOLs, and affiliate prospects at scale. Run personalized, multichannel outreach and automated follow-ups across platforms such as X, Instagram, and Discord. Keep CRM records enriched and route qualified replies to the appropriate owner.
• Transform ambassador footage and livestreams into finished assets through moment selection, automated clipping, editing, captioning, formatting, quality checks, and publication workflows. Build searchable, reusable media libraries and generate paid ad variations across hooks, copy, and imagery to support performance feedback loops.
• Streamline campaign intake, asset handoffs, naming conventions, tracking links, prelaunch checks, status updates, and conversion page testing. Automate partner onboarding, brief distribution, deliverable tracking, and performance scorecards.
• Build automated audience preparation workflows, email/SMS onboarding journeys, and messaging triggers using approved customer data and consent rules. Consolidate cross-channel data, identify performance anomalies, track competitor trends, and provide evidence-backed growth recommendations.
• Connect existing tools through end-to-end workflows using lightweight custom code and automation platforms. Examples include creator contract and commercial performance tracking, Discord community discovery and outreach, and creative feedback loops that turn platform wins into scalable ads.
• Work directly with teams to understand processes and prioritize opportunities by business value, time saved, implementation effort, and failure risk. Deliver in focused stages.
• Connect tools through APIs and workflow platforms, adding custom code where needed. Test new tools against real examples before adopting them.
• Build quality checks, human review steps, retries, alerts, and clear recovery procedures. Protect customer data and apply access, brand, and channel rules agreed with relevant owners.
• Track output quality, manual intervention, processing time, and operating cost. Maintain and improve workflows as models, tools, and business needs change.
• Document systems, train the team, and maintain a shared library of reusable integrations and templates so colleagues can operate successful workflows.

Requirements

• Outbound and GTM automation experience across B2B, creator, community, or consumer growth, including social-first outreach on platforms such as X, Instagram, and Discord.
• A track record of shipping production automation, internal tools, or AI applications with clear, measurable impact.
• Strong technical proficiency in Python or JavaScript, APIs, webhooks, SQL, and workflow platforms such as n8n or Make.
• Hands-on experience integrating LLMs and multimodal models into workflows, including structured outputs and quality evaluation.
• Practical familiarity with agentic frameworks, durable orchestration, and observability/evaluation tools such as Langfuse and LangSmith to support reliable production systems.
• Understanding of digital marketing metrics and how to link automation directly to acquisition, conversion, or throughput.
• Strong product judgment and communication skills to scope initial versions, manage trade-offs, and collaborate across teams.

Nice to have

• Experience with consumer brands, performance marketing, creator programs, or lifecycle marketing.
• Discord community growth experience, including building bots and tools for onboarding, engagement, referral tracking, or outreach.
• Video processing and creative automation experience.
• Marketing analytics and experimentation experience, or familiarity with iGaming/casino content and the operating requirements of these categories.

What success looks like

• In the first 90 days, map the most valuable opportunities, establish baseline measures, and put an initial workflow into regular use with documented quality checks and a team owner. Use the results to select the next project.
• Over time, shorten production cycles, increase assets accepted without rework, lower cost per completed task, and deliver measurable improvements in the growth activities supported by these systems.

Benefits

• A broad remit across multiple brands and direct access to the people using your work.
• The opportunity to help decide where AI is worth applying and see its effects in live content, campaigns, and customer journeys.