GTM Strategy: Products and Markets

About the role

• Pallet builds AI agents to transform the physical economy and automate manual workflows that slow supply chain teams down. Its flagship platform provides end-to-end visibility and control.
• The company has raised $50M from investors including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures, and reports 700% revenue growth in two years.
• Pallet is seeking a high-intensity, analytically minded operator to help build and scale its go-to-market motion, working directly with Head of Marketing Jason Feng.
• This generalist role sits at the intersection of product, sales, marketing, partnerships, and strategy, addressing the company's highest-priority growth initiatives.
• Projects vary with business needs and may include product launches, growth initiatives, sales strategy, partnerships, customer insights, market expansion, and operational improvements.
• Successful candidates enjoy ambiguity, learn quickly, and independently drive projects from idea to execution. No individual is expected to own every area; adaptability across multiple functions is important.

Responsibilities

• Partner with leadership to identify and execute high-priority GTM initiatives.
• Develop and refine market positioning, messaging, and customer narratives.
• Lead product launches and coordinate execution across product, engineering, sales, and marketing.
• Create sales enablement materials, including competitive positioning, demo narratives, objection-handling frameworks, and deal support collateral.
• Design and execute growth initiatives, including outbound campaigns, account-based marketing programs, and experimentation.
• Analyze sales calls, customer feedback, pipeline data, and product usage to uncover insights and improve GTM performance.
• Build customer case studies and proof points supporting enterprise sales.
• Improve operational processes across marketing, sales, and customer-facing teams.
• Conduct market, competitive, and customer research to inform strategy and prioritization.

Requirements

• Preferred: 3+ years of experience in consulting, investment banking, private equity, corporate strategy, business operations, growth, or strategy and operations at a high-growth startup.
• Exceptional analytical and structured problem-solving skills.
• Strong written and verbal communication skills, with the ability to simplify complex concepts.
• Ability to operate effectively in ambiguous, fast-changing environments.
• Experience using AI tools for research, analysis, workflow automation, or content creation.
• Comfort working with data from CRM, analytics, product, or sales systems.
• Strong ownership mentality and willingness to execute at strategic and tactical levels.
• Nice to have: experience in growth, product marketing, partnerships, business operations, or revenue operations.
• Nice to have: familiarity with B2B SaaS and enterprise sales motions.
• Nice to have: experience working directly with sales teams and customer-facing functions.
• Nice to have: experience building processes from scratch in an early-stage company.

Location and workplace

• Work onsite Monday through Friday in San Francisco's Financial District or New York City's Flatiron district.
• Pallet is an in-person company with offices in San Francisco, New York City, and London. Most employees work in an office five days per week.
• Select roles are remote across the United States; remote employees attend their first week of onboarding at an office, with the trip fully covered. Travel expectations are shared upfront and confirmed during the first call.

Benefits

• Generous equity.
• Health, vision, and dental benefits.
• Take-what-you-need paid vacation.
• Life and accidental insurance.
• Short-term disability coverage.
• 401(k) option.
• Paid parental leave.
• Yearly learning and development stipend.
• Commuter benefits for Bay Area and New York employees.
• Uber ride stipend for late work in the office.
• Home office stipend for remote employees.
• Free professional headshot.
• Daily catered lunches and dinners in the office.
• Complimentary fully equipped onsite gym in the San Francisco office.
• Onboarding trip to an office for remote employees.
• Monthly happy hours and annual company offsites.

Interview process

• Chat with the Head of Marketing: 15–20 minutes.
• Chat with a team leader and live case study: 45 minutes.
• Final interview: approximately three hours.
• Background check and reference check.
• Pallet aims to move quickly and keep candidates informed at every stage.

Equal opportunity and accommodations

• Pallet is an Equal Opportunity Employer and makes employment decisions based solely on merit, without discrimination based on legally protected characteristics. Discrimination and harassment are prohibited.
• Pallet provides reasonable accommodations for qualified individuals with disabilities during the application process and throughout employment, as required by applicable law.
• For disability-related assistance or accommodations, contact recruiting@pallet.com.
• Applicants are asked to review Pallet's Candidate Privacy Notice.