Senior Manager, GTM Engineering

About the role

• Rippling brings HR, IT, and Finance together in one system, allowing businesses to manage and automate the employee lifecycle, including payroll, expenses, benefits, and computers. Its onboarding capabilities can set up a new employee's payroll, corporate card, computer, benefits, and third-party apps within 90 seconds.
• Based in San Francisco, Rippling has raised more than $1.4 billion from investors including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock, and was named one of America's best startup employers by Forbes.
• Lead a team building AI agents, automation, and data systems that help Marketing and Sales operate at scale as Rippling grows across more than 30 products.
• Serve as the technical lead for GTM Engineering, translating business needs into systems teams use daily. Build agents to create, manage, and optimize campaigns across email, ads, and sales outreach, connecting prospect data and signals to relevant messaging and engagement.
• Partner closely with Growth Marketing, Marketing Operations, RevOps, and Sales to identify opportunities, prioritize the roadmap, and deliver measurable business impact.
• This is a hands-on leadership role for someone who can architect solutions, prototype workflows, coach a team, and explain how the work helps the business grow.

Responsibilities

• Set technical direction, review designs and implementations, and hire and coach a team that delivers useful, reliable systems.
• Build AI agents for campaign creation, management, and optimization across email, ads, and sales outreach, including audience selection, messaging, execution, and performance analysis.
• Own the suite of internal tools and vendors that drives the GTM Engineering strategy.
• Extend the TAM Platform and signal workflows to improve prospect coverage, segmentation, enrichment, and personalization, making data actionable for Marketing and Sales.
• Translate GTM business problems into clear requirements and prioritized projects with cross-functional stakeholders.
• Define success measures, communicate progress and tradeoffs, and own adoption, reliability, and ongoing improvement of the team's systems.

Requirements

• At least 5 years of experience building GTM systems, marketing technology, or related software and data products.
• Strong coding and SQL skills, sound architectural judgment, and evidence of improved business outcomes.
• Hands-on experience using LLMs, APIs, and data pipelines to automate meaningful workflows, moving quickly from ideas to prototypes and making them reliable in production.
• Experience leading or managing a technical team, developing engineers, and collaborating across Marketing, Sales, Operations, and Engineering.
• Ability to clarify ambiguous requests, explain technical tradeoffs, and build alignment around priorities.
• Understanding of how GTM teams work, curiosity about improving manual processes, and strong product judgment.
• Ability to balance experimentation with maintainable systems and use actual usage, feedback, and results to guide improvements.
• For office-based employees living within a defined radius of a Rippling office, working in the office at least three days per week is an essential function under current policy.

Benefits

• Benefits and equity are included in the compensation package.

Additional information

• Rippling is an equal opportunity employer committed to a diverse and inclusive workforce and does not discriminate based on legally protected characteristics.
• Reasonable accommodations are available for candidates with disabilities during the hiring process. Contact accommodations@rippling.com to request assistance.
• Official candidate communications are sent only from @rippling.com addresses.