GTM Engineer

About the role

• Boulevard provides a client experience platform for appointment-based self-care businesses, including salons, spas, medspas, and barbershops. Before launching in 2016, its founders interviewed salon managers and worked behind front desks to understand the industry's needs.
• The company values curiosity, experimentation, thoughtful design, diverse backgrounds, and equal opportunity.
• Own the automation engine powering Boulevard’s next phase of growth by architecting and scaling outbound, routing, enrichment, and seller workflow systems.
• This is a high-impact, hands-on individual contributor role at the intersection of CRM architecture, automation, and applied AI, focused on measurable business outcomes.
• Partner closely with Sales Ops, Marketing Ops, Revenue Enablement, and Analytics to reduce manual work, increase demos per rep, and improve pipeline performance.
• The role is fully remote within the United States.

Responsibilities

• Own the architecture and evolution of automation workflows across Salesforce, Clay, LeanData, Gong, and Outreach to support outbound prospecting, enrichment, lead routing, and lifecycle management.
• Design and operationalize AI-driven enrichment workflows in Clay, including custom prompt logic to extract relevant data from SMB websites where traditional data sources are limited.
• Define and implement GPT-driven outbound personalization frameworks that improve seller efficiency and increase demos per rep.
• Collaborate with Sales Ops and Marketing Ops to improve routing logic, enrichment standards, and scoring frameworks for a scaling GTM organization.
• Partner with Revenue Enablement to automate call scoring and provide scalable coaching insights for leadership.
• Identify and automate manual processes across the GTM motion to reduce rep effort and accelerate execution.
• Own monitoring, alerting, and error handling for integration workflows to ensure system reliability and performance.
• Define governance standards for enrichment, routing, and data hygiene in partnership with Revenue Operations.
• Support workflow rollout and adoption through process documentation, SOPs, and Loom walkthroughs.
• Proactively identify automation opportunities tied to measurable improvements in SDR productivity, enrichment coverage, and pipeline generation.

Requirements

• 3–5 years of experience in GTM Operations, Revenue Operations, Sales Operations, Marketing Operations, or a technical automation role within B2B SaaS.
• Experience building and iterating on standalone internal tools or applications; hands-on proficiency in Claude Code is preferred.
• Experience supporting a scaling B2B GTM organization with a high outbound motion and fast sales cycle.
• Deep hands-on Salesforce experience and a strong understanding of CRM architecture, object relationships, and lifecycle design. Admin experience is preferred but not required.
• Direct experience building workflows in Clay and LeanData.
• Experience with automation tools such as Zapier, Workato, or n8n.
• Experience with Gong and Outreach, or similar sales engagement and conversation intelligence tools.
• Strong systems thinking and the ability to design scalable automation that supports accurate reporting, attribution, and forecasting.
• Demonstrated ability to translate automation initiatives into measurable improvements in seller productivity and pipeline performance.
• Strong written and verbal communication skills, including the ability to explain technical architecture, tradeoffs, and impact to non-technical stakeholders.
• Ability to collaborate across GTM teams while maintaining ownership of defined systems domains.
• Comfort operating as a high-autonomy individual contributor in a fast-paced, scaling SaaS environment.

Benefits

• Competitive base pay and performance bonus eligibility; the role may be eligible for a variable compensation program. Final compensation depends on factors including experience, location, and final leveling.
• Equity participation for all full-time employees.
• Comprehensive medical coverage with up to 100% employee premium coverage and 75% dependent coverage.
• Annual $1,200 employer HSA contribution for eligible plans.
• 100% covered dental, vision, life, and disability insurance.
• 12 weeks of fully paid U.S. parental leave for all new parents.
• Flexible paid time off and 10 U.S. company holidays.
• Fully remote work with a $200 home office setup allowance and $50 monthly work-from-home reimbursement.
• $200 quarterly Boulevard Bucks to support well-being and connection to the industry Boulevard serves.
• One Medical membership and an Employee Assistant Program.
• A culture that pairs high standards with genuine care and does not glorify burnout or being always on.

Equal opportunity and privacy

• Boulevard Labs, Inc. is an Equal Opportunity Employer committed to a diverse workforce and inclusive culture. Employment decisions are based on business needs, job requirements, and individual qualifications, without regard to legally protected status.
• Information about how Boulevard collects, uses, and protects candidate and employee personal information is available in its Employee & Personnel Privacy Notice.