A lot of the GTM advice you read online comes from people who've never built pipeline with it. I'd skip about 90% of it. In audits, I keep finding teams spending weeks on 3 things that never move pipeline: rewriting copy when replies drop, open rates, and meetings that never turn into pipeline. This playbook shows where I'd put those weeks, starting GTM from zero in 2026.
Alex Vacca
@itsalexvacca